OPERATIONAL INFRASTRUCTURE

Your team grows.
Your operations
shouldn't break.

A platform that automates post-sale support and campaign management with AI, configurable workflows and portals for every role. No spreadsheets. No chaos.

View the platform →
FIG 0.1

This is what happens without an operating system.

Whether you manage support or campaigns — without infrastructure, operational chaos scales with your business.

FIG 0.2
copy-paste
copy-paste
copy-paste
copy-paste
copy-paste
CX

Your support team replies to the same emails 50 times a day. Copy-paste, repeat, zero automation.

FIG 0.3
24h
waiting
waiting
+48h
CX

You don't know which tickets have been waiting 24h+ until the customer complains publicly.

FIG 0.4
ABCDE
1
2
3
4
5
5h / week
Hub

Your AMs spend 5h/week maintaining spreadsheets instead of doing strategy.

FIG 0.5
Brief
Content
Review
Approval
×15-20 per campaign
Hub

You send 15-20 emails per campaign to coordinate briefs, content and approvals.

FIG 0.6
A
B
C
No shared data · No traceability
CX

Every agent has their own system — separate inboxes, no shared data, no traceability.

FIG 0.7
Revenue
Direct
???
Indirect costs never allocated
Hub

You can't calculate the real margin on a campaign because indirect costs are never allocated.

THE INFRASTRUCTURE

One architecture.
Multiple operational verticals.

Wismify is a modular operational infrastructure designed to manage complex business processes. State engine, rule-based automation, actionable metrics, API integrations and advanced roles — configured per vertical, not per project.

Ticket #4821 · Reembolso pedido CX
M
María López10:24

Hola, hice un pedido hace 5 días y aún no me ha llegado. El tracking dice que está en tránsito desde hace 3 días. Quiero un reembolso.

Wismify AI10:24 · autoIntent: refund

He consultado el tracking de tu pedido #ES-8842. Actualmente está en el centro logístico de Madrid. Según el transportista, la entrega estimada es mañana antes de las 14:00.

Si no lo recibes mañana, te procesamos el reembolso automáticamente. ¿Prefieres esperar o lo gestionamos ahora?

M
María López10:26

Vale, espero a mañana. Gracias por la info rápida.

SLA: 2min State → Waiting delivery Auto-refund rule: 24h
Campañas activas · Q1 2026 Hub
Briefing 3
Nike Summer '26
NikeIG + TT
Zara Home Collab
ZaraIG
In Progress 4
Adidas Creators Week
AdidasTT
Samsung Unboxing
SamsungYT
Completed 7
Spotify Wrapped
SpotifyIG + TT
FIG 1.1
New
In progress
Resolved
Closed
10:24 New → Assigned to Ana
10:24 In progress · AI auto-reply sent
10:31 Resolved · Customer confirmed

State engine

Every entity moves through configurable states with full traceability.

FIG 1.2
IF ticket.wait_time > 3h AND customer.tier = VIP
THEN escalate → supervisor
AND notify → #slack-urgent
IF campaign.deadline < 48h AND content.status = pending
THEN remind → creator + AM

Rule-based automation

Business rules trigger actions, routing and escalations automatically.

FIG 1.3
94.2% CSAT
2m 14s Avg. response
62% Auto-resolved

Actionable metrics

Real-time dashboards with operational KPIs that drive decisions.

FIG 1.4
Wismify
🛒Shopify
📧Gmail
💬Slack
📸Instagram
🎵TikTok
💳Stripe

API integrations

Connected to your existing tools — e-commerce, email, CRM, logistics.

FIG 1.5
AAdmin
Dashboard Tickets Settings Billing Users
SSupport agent
Dashboard Tickets Settings Billing Users
CClient portal
Dashboard Tickets Settings Billing Users

Roles & permissions

Granular access control for teams, clients and external collaborators.

Two verticals. One system.

Each product is a specific configuration of the Wismify architecture, designed for a concrete operational reality.

Wismify CX · Support Operations

Dashboard

Support operations overview
Search tickets...
Open tickets 13 -8% vs last week
Avg response 2.4h -18% faster
Resolved today 21 +12% vs avg
SLA compliance 94% +2pp this month
Tickets · Last 7 days -23% volume
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Resolution by type
AI auto-resolved 42%
Human resolved 35%
Waiting AI review 15%
Escalated 8%
IDSubjectStatusPrioritySentiment
#382 Order not received — possible fraud Waiting AI High Negative
#375 Delivery delay — wrong address Resolved Medium Neutral
#301 Refund request — return policy Auto-resolved Low Positive
#298 Product defect — exchange requested Waiting AI High Negative

Tickets

Inbox humano (13)
Tickets abiertos 8
% resueltos 88%
Clientes enfadados 0
Clientes contentos 60
Tiempo ahorrado 14h
Buscar por título, email... Más recientes Solo sin resolver Todos los estados Toda urgencia Todo sentimiento
#417 Nuevo
Solicitud de Factura — Pedido MJHYU
compras@ficticia.com · pedido · alta
Esperando respuesta del cliente

La solicitud de factura ha sido recibida y está en proceso de revisión. Enviar la factura al cliente una vez esté disponible.

Confianza IA: 91%
#416 Auto resuelto
Consulta sobre pedido no recibido — Seguimiento no funciona
cliente_18@gmail.com · envío · media
Esperando respuesta del cliente

El cliente ha sido informado sobre el estado de su pedido y está a la espera de una posible respuesta o consulta adicional.

Confianza IA: 87%
#415 Resuelto
paquete
personadev01@gmail.com · envío · baja
Esperando respuesta del cliente

El cliente ha solicitado información sobre la ubicación del paquete y está a la espera de una respuesta con los datos de seguimiento.

Confianza IA: 94%
#414 Auto resuelto
Buenas! La página de ver cómo va el pedido me sale un error en diferentes plataformas
15nat93@gmail.com · pedido · media
Esperando recogida por parte del transportista

El pedido está en fase de preparación y aún no ha sido recogido por el transportista asignado.

Confianza IA: 82%

Automations

3 active · 2 draft · 1 paused
AI Auto-reply Active

When ticket intent is FAQ or tracking → AI generates reply → auto-send if confidence > 85%

Triggered 142 times Last: 3 min ago
SLA Escalation Active

When response time > 4h and priority = High → escalate to supervisor → send Slack alert

Triggered 23 times Last: 1h ago
Sentiment router Active

When sentiment = Negative and score < 0.3 → assign priority High → route to senior agent

Triggered 67 times Last: 28 min ago
CSAT follow-up Draft

When ticket resolved → wait 24h → send CSAT survey → log score

Not yet active

Customers

1,284 total · 89 active this week
Search customers...
M
María García maria@example.com
Tickets12
Avg time1.8h
CSAT4.6
VIP
J
James Wilson james@acme.co
Tickets8
Avg time3.2h
CSAT3.9
Repeat
A
Ana Torres ana@startup.io
Tickets3
Avg time0.9h
CSAT5.0
New
R
Roberto Fern. roberto@corp.es
Tickets22
Avg time2.1h
CSAT4.2
VIP

Reports

Analytics & performance metrics
CSAT score 4.3 / 5 +0.2 vs Q3
First response 1.2h -34% improved
AI resolution 42% +8pp this month
Ticket volume 847 -12% vs avg
Monthly volume trend
Oct
Nov
Dec
Jan
Feb
Mar
Channel distribution
Email 52%
Chat widget 28%
API / webhook 20%

Settings

Configuration & preferences
AI auto-reply Allow AI to send replies when confidence > 85%
SLA thresholds High: 2h · Medium: 8h · Low: 24h
Edit →
Sentiment analysis Auto-classify incoming ticket sentiment
Email notifications Send alerts for escalated and high-priority tickets
Webhook integrations 3 active webhooks (Slack, Shopify, n8n)
Manage →
Team members 4 agents · 1 supervisor · 1 admin
Manage →
Wismify Hub · Agency Dashboard
Hub › Dashboard

Buenos días, Agency

Buscar... ⌘K
2 facturas vencidas · €4,200 pendiente Ver facturas →
Campañas activas 8 +12% vs mes anterior
Ingresos del mes €61K +18% YoY
Creators activos 47 +2 nuevos
Marcas activas 12 100% retención
Ingresos 2026 +24% YoY
Ene
Feb
Mar
Abr
May
Jun
Jul
Campañas por estado
In progress 4
Content review 2
Live 1
Draft 1
Top Creators Ver todos →
1
S
Sara López 324K · 4.8% eng
2
M
Marc Rivera 198K · 5.2% eng
3
L
Laura Chen 156K · 6.1% eng
Próximos Deadlines Calendario →
Summer Launch — Contenido Sara Vence mañana
Brand Collab — Revisión Marc 3 días
Influencer Sprint — Setup 7 días
Hub › Campañas

Campañas

Buscar campaña...
Todas (8) In progress (4) Review (2) Live (1)
Summer Launch 2026 In progress
Marca: Nike Spain 3 creators
65% completada
Brand Collab Q1 Content review
Marca: Zara 5 creators
80% completada
Influencer Sprint In progress
Marca: Adidas 2 creators
30% completada
UGC Batch Feb Live
Marca: Mango 4 creators
100% completada
Hub › Creators

Creators

Buscar creator...
Total creators 47
Reach total 4.2M
Avg engagement 4.7%
Active campaigns 23
S
Sara López @saralopez
Followers324K
Eng. rate4.8%
Campañas6
Instagram TikTok
M
Marc Rivera @marcrivera
Followers198K
Eng. rate5.2%
Campañas4
YouTube Instagram
L
Laura Chen @laurachen
Followers156K
Eng. rate6.1%
Campañas3
TikTok
P
Pablo Ruiz @pabloruiz
Followers89K
Eng. rate7.4%
Campañas2
Instagram TikTok YouTube
Hub › Marcas

Marcas

N
Nike Spain Deportes · Premium
Campañas3
Creators8
Inversión€42K
Premium
Z
Zara Moda · Enterprise
Campañas5
Creators12
Inversión€78K
Enterprise
A
Adidas Deportes · Standard
Campañas2
Creators5
Inversión€21K
Standard
M
Mango Moda · Standard
Campañas4
Creators9
Inversión€35K
Standard
Hub › Calendario

Calendario

← Marzo 2026 →
L M X J V S D 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
5 Mar — Summer Launch · Contenido Sara Entrega contenido
10 Mar — Brand Collab · Revisión Marc Review creativo
15 Mar — Summer Launch · Deadline final Entrega campaña Nike
Hub › Finanzas

Finanzas

2 facturas vencidas · €4,200 pendiente Gestionar →
Facturado Q1 €183K +24%
Cobrado €164K
Pendiente €19K
Margen medio 32%
FacturaMarcaImporteEstado
INV-042 Nike Spain €12,500 Cobrada
INV-041 Zara €8,200 Pendiente
INV-039 Adidas €2,800 Vencida
INV-038 Mango €1,400 Vencida
Hub › Reportes

Reportes

Campañas Q1 14
Entregables 89% on time
ROI medio 3.2x
NPS marcas 72
Campañas por mes
Oct
Nov
Dic
Ene
Feb
Mar
Plataformas
Instagram 48%
TikTok 32%
YouTube 20%
Hub › Config

Configuración

Notificaciones Alertas de deadlines y entregables
Auto-facturación Generar facturas al completar campaña
Portal de marca Permitir acceso a marcas a sus campañas
Portal de creator Permitir a creators ver briefs y subir contenido
Integraciones Instagram API, TikTok, Google Analytics
Gestionar →
Equipo 3 account managers · 1 admin · 1 finance
Gestionar →
CX

Wismify CX

Infrastructure for support & post-sale operations

  • AI triage & intent classification
  • Context-aware automated replies
  • SLA tracking & escalation rules
  • Sentiment analysis & priority routing
View Wismify CX →
Hub

Wismify Hub

Infrastructure for agencies, campaigns & creative teams

  • Campaign lifecycle management
  • Brand-agency-creator collaboration
  • Client portal with real-time visibility
  • Deliverable tracking & approval flows
View Wismify Hub →
FIG 1.1

Not theory. This is what happens when you use it.

Real scenarios, automated end-to-end. Every workflow saves hours — every week.

CX Support scenarios
IA Automatic

A customer writes "where is my order" → AI detects intent, checks tracking in Shopify, and replies in 30 seconds without human intervention.

30s response · 0 human touches
Automatic

A ticket has been unresolved for 3h and it's from a VIP customer → automatic escalation to supervisor + Slack alert.

SLA protected · VIP retention
Automatic

End of month → auto-generated report with CSAT, response times and tickets by channel, ready to send to management.

1-click reports · Zero manual work
Hub Agency scenarios
IA Automatic

Nike sends a campaign brief → the system creates the campaign, suggests 3 creators by affinity, and generates a draft proposal automatically.

Brief to proposal in minutes
Automatic

A creator hasn't delivered content 48h before deadline → auto reminder + AM notification + the brand sees updated status in their portal.

Zero missed deadlines
Automatic

Campaign completed → report with real Instagram/TikTok metrics auto-generated + invoice created + email to brand with link to report.

Campaign close in 1 click

How the core engine works

The same modular pipeline powers every vertical — from signal to structured action.

Data input
01
Operational entity
02
State engine
03
Rules & automation
04
Metrics & reporting
05
Total visibility
06
01

Data input

Signals from any channel — email, API, webhook, form — are captured and normalized into structured data automatically.

CX Email from customer → ticket created
Hub Brand sends brief → campaign entity created
CORE CAPABILITIES

Built for operational control

Every capability works across both products — configured per vertical, not per project.

FIG 2.1
New
Assigned
In progress
Resolved
Closed
10:24New → Assigned (auto)
10:24In progress · AI reply sent

State engine

Tickets, campaigns, deliverables — every entity moves through configurable states with full traceability.

CX: ticket states Hub: campaign phases
FIG 2.2
IF ticket.wait > 3h AND VIP
THEN escalate → supervisor
AND notify → #slack-urgent
IF deadline < 48h
THEN remind → creator

Automation rules

Business rules trigger routing, escalations, notifications and actions without manual intervention.

CX: SLA escalation Hub: approval flows
FIG 2.3
94.2%CSAT
2m 14sAvg. response
62%Auto-resolved

Real-time dashboards

Operational KPIs that drive decisions — resolution times, campaign progress, delivery rates.

CX: ticket analytics Hub: campaign metrics
FIG 2.4
🛒Shopify
📧Gmail
💬Slack
📸Instagram
🎵TikTok
💳Stripe

API integrations

Connected to e-commerce, email, CRM, social platforms and logistics providers out of the box.

CX: Shopify, Gmail Hub: Instagram, TikTok
FIG 2.5
A Admin
AllWriteConfig
S Agent
TicketsSettingsBilling
C Client
ViewConfigBilling

Roles & permissions

Granular access control for internal teams, external collaborators and client portals.

CX: employee + admin Hub: agency + brand + creator
FIG 2.6
Report · Jan 2026Export ↗
CSAT
94.2%
Resolution
88%
ROI
3.2x
Delivery
98%

Advanced reporting

Exportable reports, historical analysis, and trend detection across all operational data.

CX: CSAT + resolution Hub: ROI + delivery
FIG 3.1

The same operation. Completely different outcome.

What changes when your team has actual operational infrastructure instead of duct-taped tools.

Before
After
inbox-manual@empresa.com app.wismify.com/cx/dashboard campaign-tracker-v14-FINAL.xlsx app.wismify.com/hub/campaigns
247Pending
4h 23mAvg response
???SLA compliance
URGENT RE: RE: RE: Order #4521 — still waiting!! 3d
URGENT Fwd: complaint — nobody answered my email 2d
??? shipping issue — which order is this for? 1d
SLA ⚠ PLEASE RESPOND — invoice #882 overdue 5h
3 SLA breaches today — no escalation configured
14Open tickets
42sAvg response
98.2%SLA compliance
Resolved Order #4521 — auto-resolved by AI AI
In progress Shipping inquiry — routed to logistics P2
Resolved Invoice #882 — auto-escalated → paid AI
New Product question — sentiment: positive P3
62% auto-resolved · All SLAs met · 0 escalations pending
???Campaign margin
15Emails/campaign
ManualReporting
??? Campaign_Nike_Q4_v3_FINAL_FINAL.xlsx 2d
LATE Fwd: content approval? — waiting on 3 people 5d
??? Invoice creator @maria — amount pending 1w
OVERDUE Metrics report — screenshots from 4 platforms 3d
Unknown margins — indirect costs never allocated
32.4%Avg margin
0Emails needed
Real-timeReporting
Live Nike Q4 — 8/14 steps completed
Review Adidas Summer — content approval pending
Complete Zara Basics — all deliverables shipped
Draft H&M Collab — creator selection phase
All campaigns tracked · Live API metrics · Full cost allocation
4h 23m 42s
Response time
0% 62%
Auto-resolution
??? 98.2%
SLA compliance
8h/wk 0
Manual reporting
??? 32.4%
Campaign margin
15/camp 0
Coordination emails
Manual Real-time
Metrics tracking
Weeks 1-click
Reporting
MEASURABLE IMPACT

Real numbers. Real operations.

Combined operational metrics across both Wismify products.

FIG 5.1
·
·
·
·
Wismify CX 0%

reduction in human-handled tickets

FIG 5.2
2.4h
Wismify CX 0h

average resolution time

FIG 5.3
1x
Before
2.8x
Q2
4.8x
Now
Platform 0x

conversion improvement

FIG 5.4
89%
Wismify Hub 0%

deliverable completion rate

FIG 5.5
Agency
Brand
Creator
Wismify Hub 3

portals: agency, brand & creator

FIG 5.6
Platform 0%

operational visibility

FIG 4.1

One plan for every operation.

Wismify adapts to your team size and the complexity of your operations. CRM, automations, AI and custom solutions — included.

Starter

For teams of 3-10 looking to organize operations and stop working from inboxes.

  • Core state engine & workflows
  • Basic automations
  • Dashboard & real-time KPIs
  • Email + webhook integrations
  • Data management & CRM
Enterprise

For teams of 50+ that need external portals, custom API and dedicated support.

  • Everything in Growth
  • External portals (brand, creator, client)
  • Custom API & webhooks
  • Tailored solutions & integrations
  • Dedicated account manager
  • SLA guarantee
FIG 5.1

Connects with the tools you already use.

Wismify integrates with your e-commerce, social platforms, communication tools and payment providers out of the box.

OpenAIOpenAI
GeminiGemini
n8nn8n
AirtableAirtable
ShopifyShopify
GmailGmail
SlackSlack
StripeStripe
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See how Wismify adapts to your real operations, workflows and teams — one modular infrastructure for your entire business.